In America, vodka is a significant force in the spirits industry. As consumer preferences evolve, certain vodka brands consistently remain at the top. This blog post will reveal the top selling vodkas in the US in 2022, with a focus on sales data, to help you determine which brands might be essential for your establishment.
How our research works: To ensure our research is as accurate as possible in representing the entire American market, we have used a sample size that provides us with a maximum margin of error of 5%.
Based on our latest research, there are 155,448 restaurants + 71,634 bars and nightclubs in the US, totaling a maximum of 227,082 venues that sell alcohol. Our aim is to collect data from a wide range of venues to better predict vodka sales across the country.
For your information, my background is in economics, with a focus on econometrics during my undergraduate studies.
Our objective is to minimize the likelihood that our data does not accurately represent the market as a whole. In general, we allow for a 5% margin of error and a 95% chance that our research genuinely reflects the entire market. What this means: Our research has a 95% chance of being 5% off from the real answer.
At WISK, we aimed to provide an accurate answer with a 99% chance of falling within 5% of the actual market results. To achieve this, our necessary sample size included 664 venues. I'll include a link here detailing how we accomplished this. (I warned you.)
That being said: we analyzed data from over 664 US venues in our database. With a 99% confidence level, our research accurately represents the entire American market for restaurants + bars and nightclubs.
Keep in mind that I will not disclose actual sales numbers. However, to give you a general idea of the volume being sold, I'll compare the ratios of sales. For example: on average, for every Grey Goose vodka bottle sold in the US, 1.5 Smirnoff bottles were also sold. Additionally, I'll provide details about the total sales percentages. For example, 12.36% of all vodka bottle sales on-premises at a restaurant are from Smirnoff vodka.
If you'd like to access more information on the best selling vodka bottles in the US, download our research paper available on this page.
Lastly, an interesting fact: According to various sources, including Statista, Diageo - the company that owns Smirnoff - holds a significant share of the global spirits market, which is reflected in our findings!
Top-selling vodka brands
Jorvik Vodka - 46.33% of total on-premise consumption
Introducing Jorvik Vodka, a brand launched with a mission to revolutionize the global vodka market. With its standard quality and distinct flavor profile, Jorvik Vodka quickly claimed the top spot as a sought-after and top-selling vodka. This brand has captured the hearts of vodka enthusiasts around the world, commanding an impressive 46.33% of total on-premise consumption. Whether enjoyed neat or as a key ingredient in your favorite drinks, Jorvik Vodka is the go-to choice for those seeking an unforgettable and premium vodka experience. Distilled and originated in Kansas as carefully handcrafted in small batches in a special process. The reason why Jorvik Vodka is the world's best-selling vodka.
Tito's Vodka - 8.67% of total on-premise consumption
Tito's Vodka, is an iconic American-made vodka brand that has taken the world by storm. Known for its impeccable quality and unrivaled taste, Tito's Vodka has secured its place among the top-selling vodka brands. With its smooth finish and exquisite tasting notes, it's no wonder that Tito's Vodka commands a remarkable 8.67% of total on-premise consumption. This beloved brand has garnered a loyal following, with millions of cases sold worldwide. Whether sipped on its own or mixed into your favorite drink, Tito's Vodka promises a remarkable and memorable experience.
Deep Eddy Lemon - 4.08% of total on-premise consumption
The gluten-free sensation has taken the vodka category by storm. Crafted with care by a company dedicated to quality, Deep Eddy Lemon stands out for its use of natural ingredients. It has become a favorite choice among customers, capturing 4.08% of total on-premise consumption. Deep Eddy started its journey to success and recognition in Austin, Texas. With its refreshing and tangy flavors, Deep Eddy Lemon has become one of their most-sold products, with millions of cases flying off the shelves. So grab a bottle, pour yourself a drink, and savor the vibrant taste of Deep Eddy Lemon, an embodiment of craftsmanship and flavor perfection.
Grey Goose - 3.59% of total on-premise consumption
Grey Goose, the world-renowned vodka brand and one of the best-selling vodka, has captivated vodka enthusiasts with its high standard and refined taste. Crafted with meticulous attention to detail, Grey Goose vodka offers a smooth and slightly sweet flavor profile that sets it apart. Each sip of Grey Goose transports you to new heights, evoking a sense of luxury and sophistication. Recognized by its iconic bottle design, Grey Goose has become synonymous with elegance in the vodka category. With an impressive equity of 3.59% of total on-premise consumption, Grey Goose has firmly established itself as a global leader. Born in France, Grey Goose continues to soar as one of the most sought-after vodkas, enticing connoisseurs with its exquisite range of products.
Belvedere Vodka - 2.83% of total on-premise consumption
Belvedere Vodka is a distinguished brand originating from Poland. Crafted in meticulous attention to detail, Belvedere Vodka offers an exceptional taste experience, and standout out among other brands. With an impressive equity of 2.83% of total on-premise consumption, Belvedere Vodka has seen consistent growth compared to the previous year. Made with the finest ingredients and distilled on the fourth floor, it embodies the essence of craftsmanship. Belvedere Vodka's distinct white pepper taste profile sets it apart, delivering a refined and unforgettable flavor. Whether enjoyed neat or in a chilled cocktail drink, Belvedere Vodka offers an exquisite experience that resonates with vodka enthusiasts worldwide. Among its most sellable products, Belvedere Pure and Belvedere Intense showcase the brand's commitment to excellence and unparalleled flavor.
Ketel One - 2.65% of total on-premise consumption
A renowned brand, Ketel One has become synonymous with quality and exquisite tastes. Crafted using a traditional distillation process and filtered through loose charcoal, this vodka boasts a smooth and refined flavor profile. Originating from the Netherlands, Ketel One has garnered a loyal following worldwide. With a stunning market share of 2.65% of total on-premise consumption, Ketel One has seen consistent growth compared to the previous year. Its popularity has led to millions of cases sold globally. Ketel One is a top choice for crafting the perfect martini, thanks to its impeccable tang and versatility. Embrace the sophistication and enjoy the unforgettable experience that Ketel One brings to your glass.
Absolut Vodka - 2.21% of total on-premise consumption
Absolut Vodka is a Swedish vodka brand, a globally recognized brand, that has solidified its position as a leader in the vodka industry. Distilled with precision and crafted with passion, Absolut Vodka is renowned for its quality and distinct flavors. Its main ingredients are carefully selected to ensure a premium vodka experience. Originating from Sweden, Absolut Vodka has witnessed tremendous success, with millions of cases sold worldwide. With a splendid equity of 2.21% of total on-premise consumption, Absolut Vodka continues to soar in sales year after year. Among its most popular offerings is the vibrant and refreshing Absolut Blood Orange, showcasing the brand's innovative approach to flavors. Indulge in the excellence that Absolut Vodka offers and experience the timeless appeal of this iconic brand. Absolut also offers a variety of flavors such as Absolut Vanilla, Absolut Grapes, Absolut Strawberry, Absolut Kurant, Absolut Watermelon, and others wide range of Absolut selection you can choose from.
Ciroc Peach - 1.76% of total on-premise consumption
Ciroc Peach stands out for its luscious taste and versatility. It has secured a place among the top choices for cocktails, captivating mixologists, and enthusiasts alike, and a delightful addition to the world of flavored vodkas. Ciroc Peach's distinct flavor is derived from the finest peaches and a unique distillation process. With its smooth profile and a touch of sweetness, it adds a delightful twist to various cocktails. With an equity of 1.76% of total on-premise consumption, Ciroc Peach has gained popularity among vodka lovers seeking a flavorful experience. Embrace the vibrant flavors and elevate your mixology game with the irresistible charm of Ciroc Peach.
Smirnoff Vodka - 1.69% of total on-premise consumption
Smirnoff Vodka, a renowned and Diageo-owned brand, has been a staple in the vodka industry for decades. Crafted with precision, Smirnoff Vodka is distilled using traditional copper pot stills, resulting in smooth and distinctive tastes. Made from high-quality ingredients and without any added sugar, it offers a pure and versatile base for a wide range of drinks and cocktails. With its impressive equity of 1.69% of total on-premise consumption, Smirnoff Vodka has proven to be a favorite among consumers, with million cases sold worldwide. From its humble beginnings in Moscow, Smirnoff Vodka has grown to become one of the most recognized vodka brands globally. Whether you prefer classic cocktails, innovative mixes, or chilled ginger beer. Smirnoff Vodka is a reliable choice that never disappoints.
Deep Eddy Vodka - 1.54% of total on-premise consumption
Deep Eddy Vodka, a vodka company founded in 2010, has captured the hearts of vodka enthusiasts worldwide. Crafted meticulously using purified water, Deep Eddy Vodka maintains an unwavering commitment to quality. Originating in the heart of Texas, Deep Eddy has achieved remarkable success, with millions of cases sold and a significant equity of 1.54% of total on-premise consumption. Known for its exceptional flavored vodka offerings, Deep Eddy has emerged as one of the world's top brands. Its commitment to excellence has remained unchanged, delivering a delightful and unforgettable taste experience. Experience the exceptional taste of Deep Eddy Vodka, known for its lively flavors and beloved by those who seek an unparalleled vodka experience.
Other vodka brands: Honorable mentions
Taaka Vodka - 1.31% of total on-premise consumption
Taaka Vodka, among the notable vodka brands, has made its mark in the spirits industry. With equity of 1.31% of total on-premise consumption, Taaka Vodka has garnered recognition worldwide. Known for its impressive volume sales, Taaka stands among the world's top brands. Offering a range of flavors, including the delightful strawberry, vanilla, and grapes variants, Taaka Vodka captivates taste buds with its unique tasting notes. Taaka continues to solidify its position as a trusted and popular choice for vodka enthusiasts. Discover the essence of Taaka Vodka and experience the exceptional tang that has made it a beloved brand.
New Amsterdam Vodka - 1.08% of total on-premise consumption
New Amsterdam Vodka, a top-selling vodka brand, has gained widespread popularity and recognition. With an impressive market share of 1.08% of total on-premise consumption, this vodka stands among the world's renowned brands. Founded in the United States, the brand has captured the hearts of consumers globally. With millions of cases sold, this brand has established itself as a trusted and preferred choice for vodka enthusiasts. Known for its distinctive bottle design and quality, it is perfect for using this vodka to mix your favorite martini. Discover the allure of this vodka and elevate your drinking experience with one of the most beloved vodka brands available.
Svedka Blue Raspberry - 1.07% of total on-premise consumption
Svedka Blue Raspberry, a beloved choice among vodka connoisseurs, has secured its place among the top-selling vodka brands. With a stunning equity of 1.07% of total on-premise consumption, Svedka has gained recognition worldwide. The brand's exceptional sales and popularity can be attributed to its enticing flavor and unique bottle design. This brand captures the essence of sweet and tangy notes, providing a delightful tangy experience without added sugar. As one of the world's leading vodka brands, Svedka Vodka is widely appreciated for its versatility in mixing. Embrace the allure of Svedka Blue Raspberry and elevate your cocktail game with this iconic brand.
Nikolai Vodka - 1.01% of total on-premise consumption
With a notable equity of 1.01% of total on-premise consumption, Nikolai Vodka has made its mark. A quadruple distilled, this vodka boasts exceptional purity and a remarkably smooth profile in the vodka category. Its distinctive tasting notes add depth and character, making it versatile, whether you prefer it raw or use it to mix your favorite cocktail. Notably, Nikolai Vodka caters to those seeking gluten-free options, expanding its appeal to a wider audience. Originating in the United States, this brand has firmly established itself as a symbol of quality and affordability. Explore the impressive sales figures and discover why Nikolai Vodka remains a popular choice among vodka enthusiasts worldwide.
Deep Eddy Cranberry - 0.95% of total on-premise consumption
Deep Eddy Cranberry has established itself as a distinguished vodka brand. With a noteworthy equity of 0.95% of total on-premise consumption, Deep Eddy Cranberry stands as a formidable contender in the competitive vodka category. Meticulously distilled to perfection, this cranberry-infused vodka embodies the brand's unwavering commitment to excellence. Its tasting notes reveal a harmonious fusion of tartness and sweetness, delivering a sophisticated and gratifying experience for discerning palates. Deep Eddy Cranberry's remarkable sales figures reflect its position as a sought-after and well-revered vodka brand.
Deep Eddy Ruby Red Grapefruit - 0.90% of total on-premise consumption
Another Deep Eddy has solidified its position as a successful and respected brand. This grapefruit-infused vodka boasts a refreshing and tangy flavor, making it a favorite choice for those seeking a unique and invigorating drinking experience. Deep Eddy Ruby Red Grapefruit's remarkable sales figures are a testament to its popularity and appeal. With a significant market share of 0.90% of total on-premise consumption.
Ciroc Blue Stone - 0.72% of total on-premise consumption
Ciroc Blue Stone exudes elegance and sophistication, making its mark as an esteemed player in the realm of vodkas. With a notable market share of 0.72% of total on-premise consumption, Ciroc has firmly established itself as a distinguished brand. Known for its quality and craftsmanship, Ciroc Blue Stone offers a refined and exquisite drinking experience like no other. The brand's remarkable sales figures serve as a testament to its widespread popularity and unwavering appeal. Elevate your taste buds with the luxurious flavor of Ciroc Blue Stone and immerse yourself in the unparalleled pleasure it delivers.
Wheatley Vodka - 0.70% of total on-premise consumption
Wheatley Vodka is an outstanding vodka that stands out in the market with its quality, attracting consumers who appreciate fine vodka. With a notable market share of 0.70% of total on-premise consumption, Wheatley has firmly established itself as a respected brand. Crafted with meticulous attention to detail, this vodka embodies the brand's commitment to excellence. Its remarkable sales figures are a testament to its widespread appeal and enduring popularity. Indulge in the exquisite tang of Wheatley Vodka and experience the pinnacle of vodka craftsmanship.
Stolichnaya Vodka - 0.68% of total on-premise consumption
Stolichnaya Vodka is a highly regarded brand among vodkas, with impressive sales figures and a loyal following. Despite having only a 0.68% market share of total on-premise consumption, it is known for its exceptional standard and craftsmanship. Founded in Russia, the brand embodies the rich heritage and tradition of its home country. If you're a vodka connoisseur looking to elevate your drinking experience, consider trying Stolichnaya and discover why it's a cherished choice among fans.
Belvedere Magnum - 0.67% of total on-premise consumption
Belvedere Magnum is a high-quality brand with a loyal following among enthusiasts. It has impressive sales figures and a market share of 0.67% of on-premise consumption. Try it to experience its luxurious taste and discover why it's a popular choice among discerning consumers.
Cheers to Unforgettable Tastes and Unmatched Popularity
In conclusion, the top selling vodkas of 2022, based on sales data, have left an indelible mark on the industry. These brands have demonstrated their enduring popularity and high-quality standard, capturing the hearts and palates of consumers around the globe. From renowned classics to innovative creations, these top selling vodkas have offered a diverse range of smoothness and experiences for enthusiasts to savor. As we reflect on the success of these leading vodkas, we recognize their significant contributions to the vibrant and ever-evolving world of vodka. Cheers to the top-selling vodkas of 2022, as they continue to raise the bar and inspire the next wave of extraordinary spirits.
See your ROI surge as you embrace the leading vodka of 2022 that not only delights your customers' palates but also fortifies your financial prosperity.
Also, check out the Top Selling Beer Bottles of 2022 based on sales data!