Logotipo blanco de WISK-> All episodes <-

April 18, 2024

S1E8 - De la industria de las bebidas a la del cannabis con Drew Cesario

Esta semana, charlamos con Drew Cesario, vicepresidente de ventas de marca en NorCal Cannabis. Hablamos de cómo van las ventas de alcohol DTC, sus experiencias...

Enlace al reproductor de Podcast de AppleEnlace al reproductor de Spotify PodcastEnlace al reproductor de Google Podcasts
Logotipo blanco de WISK-> All episodes <-

April 18, 2024

S1E8 - De la industria de las bebidas a la del cannabis con Drew Cesario

Esta semana, charlamos con Drew Cesario, vicepresidente de ventas de marca en NorCal Cannabis. Hablamos de cómo van las ventas de alcohol DTC, sus experiencias...

Enlace al reproductor de Podcast de AppleEnlace al reproductor de Spotify PodcastEnlace al reproductor de Google Podcasts

Notas del programa

Episode Notes

Drew Cesario, VP of Marketing and Sales at NorCal Cannabis, shares his journey from the beverage industry to the cannabis space. He started his career in the beverage industry, working at companies like The Wine Group and Southern Wine and Spirits. He highlights the importance of finding mentors and building relationships in the industry. Drew discusses the three-tier system in the beverage industry and the challenges of working on both the producer and distributor sides. He also talks about his time at Bacardi and the importance of storytelling and building relationships with bartenders. Angelo Esposito discusses his transition from the beverage industry to the cannabis industry, highlighting the importance of authenticity and investment in learning about the cannabis culture. He emphasizes the need to understand the scale and distributor-supplier relationship in the cannabis industry. Esposito also shares insights into the different products offered by NorCal Cannabis, including high-end flower, lifestyle brands, and outdoor brands. He discusses the challenges and opportunities in the cannabis industry, including the potential for cannabis lounges and the importance of understanding the complexities of cannabis consumption.

Takeaways

  • Building relationships and finding mentors are crucial in the hospitality and beverage industry.
  • The three-tier system in the beverage industry can be complex, with different regulations and relationships between producers and distributors.
  • Storytelling and building relationships with bartenders are important for success in the industry.
  • Campaigns and competitions, like the Bombay Sapphire and Bacardi Legacy cocktail competitions, can be impactful in engaging bartenders and promoting brands. Transitioning from the beverage industry to the cannabis industry requires authenticity and investment in learning about the cannabis culture.
  • Understanding scale and the distributor-supplier relationship is crucial in the cannabis industry.
  • NorCal Cannabis offers a range of products, including high-end flower, lifestyle brands, and outdoor brands.
  • The cannabis industry presents both challenges and opportunities, such as the potential for cannabis lounges and the need to understand the complexities of cannabis consumption.

Timestamps

00:00 Introduction and Background

08:31 Navigating the Three-Tier System

29:02 Developing Relationships with Spirits

35:10 Contributing to Social Causes

48:19 NorCal Cannabis' Product Range

54:27 Advice for Transitioning to the Cannabis Industry

Recursos

Connect with Drew Cesario via Linkedin!

Meet Your Host & Guest

Drew Cesario, VP of Branded Sales at NorCal Cannabis

Drew Cesario is a results-oriented leader with a proven track record of driving year-over-year sales growth in dynamic markets. His strategic integration of sales, marketing, and operations has led to cohesive brand storytelling and enhanced customer engagement. Drew's innovative approach has championed new distribution channels, resulting in substantial revenue growth from $0 to over $1 million in Gross Merchandise Value (GMV) within six months. With a keen focus on demand planning, pricing, and budgeting, he has effectively managed all facets of business operations. As a seasoned manager, Drew oversees two distinct departments and leads a dynamic team of over 20 professionals, fostering a culture of collaboration and excellence.

ANGELO ESPOSITO, CO-FOUNDER AND CEO OF WISK.AI

Meet Angelo Esposito, the Co-Founder and CEO of WISK.ai, Angelo's vision is to revolutionize the hospitality industry by creating an inventory software that allows bar and restaurant owners to streamline their operations, improve their margins and sales, and minimize waste. With over a decade of experience in the hospitality industry, Angelo deeply understands the challenges faced by bar and restaurant owners. From managing inventory to tracking sales to forecasting demand, Angelo has seen it all firsthand. This gave him the insight he needed to create WISK.ai.

Recent Episodes

S1E8 - De la industria de las bebidas a la del cannabis con Drew Cesario

Enlace al reproductor de Podcast de AppleEnlace al reproductor de Spotify PodcastEnlace al reproductor de Google Podcasts

Notas del programa

Episode Notes

Drew Cesario, VP of Marketing and Sales at NorCal Cannabis, shares his journey from the beverage industry to the cannabis space. He started his career in the beverage industry, working at companies like The Wine Group and Southern Wine and Spirits. He highlights the importance of finding mentors and building relationships in the industry. Drew discusses the three-tier system in the beverage industry and the challenges of working on both the producer and distributor sides. He also talks about his time at Bacardi and the importance of storytelling and building relationships with bartenders. Angelo Esposito discusses his transition from the beverage industry to the cannabis industry, highlighting the importance of authenticity and investment in learning about the cannabis culture. He emphasizes the need to understand the scale and distributor-supplier relationship in the cannabis industry. Esposito also shares insights into the different products offered by NorCal Cannabis, including high-end flower, lifestyle brands, and outdoor brands. He discusses the challenges and opportunities in the cannabis industry, including the potential for cannabis lounges and the importance of understanding the complexities of cannabis consumption.

Takeaways

  • Building relationships and finding mentors are crucial in the hospitality and beverage industry.
  • The three-tier system in the beverage industry can be complex, with different regulations and relationships between producers and distributors.
  • Storytelling and building relationships with bartenders are important for success in the industry.
  • Campaigns and competitions, like the Bombay Sapphire and Bacardi Legacy cocktail competitions, can be impactful in engaging bartenders and promoting brands. Transitioning from the beverage industry to the cannabis industry requires authenticity and investment in learning about the cannabis culture.
  • Understanding scale and the distributor-supplier relationship is crucial in the cannabis industry.
  • NorCal Cannabis offers a range of products, including high-end flower, lifestyle brands, and outdoor brands.
  • The cannabis industry presents both challenges and opportunities, such as the potential for cannabis lounges and the need to understand the complexities of cannabis consumption.

Timestamps

00:00 Introduction and Background

08:31 Navigating the Three-Tier System

29:02 Developing Relationships with Spirits

35:10 Contributing to Social Causes

48:19 NorCal Cannabis' Product Range

54:27 Advice for Transitioning to the Cannabis Industry

Recursos

Connect with Drew Cesario via Linkedin!