Global Rum Market
Raise your glasses and join us on a captivating voyage through the world of rum. In this blog, we unveil the top-selling rum brands of 2022, based on sales data. From the best rum brands to the master blenders behind them, we explore the global phenomenon of this sugar cane elixir. Discover the best-selling rum brands that are popular worldwide, embodying the essence of craftsmanship and innovation as the Master Blender harmoniously combines tropical island ingredients to create unique sipping rums.
So, grab a glass, sit back, and let us take you on a tantalizing journey through the top-selling rums of the world.
Captain Morgan Original Spiced Gold Rum - 0.1393% of total on-premise consumption
This Spiced Gold Rum is one of the most popular and recognizable rum brands in the market. It's a smooth, well-balanced blend that has been satisfying taste buds for years. With its spiced rums flavor, it's a great choice for mixed drinks like Mojitos and Daiquiris. This aged rum is currently the leading rum brand with 0.1393% of total on-premise consumption, as you can see, sales numbers don't lie as they say.
Production moved from Jamaica to Puerto Rico, where the classic recipe was tweaked to make it extra smooth and balanced. This premium spirits is now made in 53 countries around the world, inspiring bartenders and cocktail enthusiasts alike with its distinctive taste. Spiced rum, by nature, has a pleasing aroma and flavor that makes it the perfect choice for mixing in cocktails. Making Jamaica proud with its original spiced gold rum.
Aged in American Oak Bourbon Barrels, they continue to innovate and explore new ways of developing their products, Master Blender constantly pushing the boundaries of what the best rum can be. Spirits aficionados will love the ‘new wave’ rums from Captain Morgan's portfolio, such as their special reserve spiced rum and coconut-infused Caribbean white rum.
Lovango Dark Rum - 0.1390% of total on-premise consumption
Recent years have seen the emergence of new and innovative rum brands, such as Lovango Dark Rum. Lovango Rum is made from a blend of Caribbean rums aged in American oak barrels with notes of vanilla and caramel. Lovango Dark contributes 0.1390% to the total on-premise consumption, which is a feat if you look at their sales.
From the Virgin Islands, Lovango Rum Bar open their first bar in December of 2020, serving up classic mixed drinks with the unique Lovango twist. The bar is quickly becoming a popular destination for both locals and tourists alike, looking to experience one of the best rum that dominates the market.
Bottled at 80 proof, it's often enjoyed on its own or in a variety of cocktails, or perhaps drink it straight, since they made it ready to drink. For an indulgent experience, why not try a Lovango Old-Fashioned with notes of coffee and spice.
Lovango Rum White - 0.0719% of total on-premise consumption
The same Lovango Rum that is in the Virgin Islands also produces a white version of their popular rum. Lovango Rum White has a light and smooth profile, making it an ideal choice for tropical drinks. With 0.0719% of total on-premise consumption attributed to Lovango Rum White, it's clear why this is one of the best brands in the market.
Molasses-based, Lovango Rum White is distilled and blended with ingredients like pure cane sugar and Caribbean spices. This white rum offers a smooth yet complex flavor, making it an ideal mixer for cocktails like Margaritas or Daiquiris.
Havana Club Anejo 3 años Rum blanc - 0.0527% of total on-premise consumption
Built in Cuba, Havana Club Anejo 3 años Rum blanc is a rum with a deep and complex flavor. With 0.0527% of total on-premise consumption, the sales volume proves that it is one of the most popular rums in the market. It's perfect for sipping neat, or with a few ice cubes to really bring out its flavors. The unique blend of Cuban tobacco and sugar cane makes this rum an ideal ingredient for any cocktail. The classic mojito is only made better when you use Havana Club Anejo 3.
Owned by Arechabala family and Pernod Ricard created a joint venture that resulted in their successful distillery in the mid-1990s. From the Caribbean to Europe, these rums are popular worldwide and have been crafted to perfection by some of the best master blenders in the world.
Bacardi Superior White Rum - 0.0451% of total on-premise consumption
The Bacardi family has been crafting spirits since the early 1800s and owned their famous Bacardi Superior White Rum and it is no exception. This classic rum is aged from high-quality molasses for one year in white oak barrels before being bottled spirits. The unique blend of Caribbean rums creates a distinctive flavor profile that is sure to delight any palate. It delivers a light, smooth flavor that makes it an ideal choice for crafting classic mojitos and other mixed drinks. With 0.0451% of total on-premise consumption attributed to this rum, it's easy to see why it's among the top leading rum brands.
Blend Bacardi Superior White Rum with an ice-cold Coke, gently stir, and see it fizz for your perfect Cuba Libre. Whether you're looking for a smooth sipping rum or a delicious cocktail ingredient, Bacardi Superior White Rum is sure to please.
Cruzan Banana Rum - 0.0437% of total on-premise consumption
Our sixth place on the list of best liquor in the rum category goes to Cruzan Banana Rum. This St. Croix rum is made from a blend of aged molasses and sweet banana flavors, creating an exquisite flavor profile that's perfect for tropical cocktails. Its popularity is undeniable with 0.0437% of total on-premise consumption attributed to Cruzan Banana Rum.
Made in the Caribbean, this spirits is perfect for crafting classic Piña Coladas or adding a special touch to your favorite drink. Whether it's an old classic or a new twist on the trend of a flavored rum, Cruzan Banana Rum is sure to make any occasion special.
Owned by the Cruzan Rum Distillery, this rum is aged in American oak barrels for up to one year. The slow aging process gives Cruzan Banana Rum its unique flavor and smooth finish that can be enjoyed neat or mixed into a variety of drinks.
Captain Morgan Black Spiced Rum - 0.0418% of total on-premise consumption
Captain Morgan's aged rums are one of the world's best rum, but their Black Spiced Rum is something special. It's a blend of spices, such as cinnamon and cloves, combined with aged Caribbean rum giving it an intense flavor profile. With 0.0418% of total on-premise consumption attributed to Captain Morgan Black Spiced Rum, it's no wonder why this is one of the world's most popular rum.
Unlike their Gold Rum, this Dark Rum has a bold and flavorful taste that makes it perfect for crafting cocktails with a twist. Whether you're looking to make a Dark & Stormy or simply spice up your favorite drink, This spiced rum brand is sure to make an impression.
A bottle of this rum is a true statement piece, with the iconic Captain Morgan figure on each bottle. Whether you're sipping it neat or mixing up your favorite drinks, drinking this spiced rum is sure to be an unforgettable experience. These best-selling rums are among the most popular on the planet and will continue to dominate sales for years to come. Whether you
Captain Morgan White Rum - 0.0380% of total on-premise consumption
We also have Captain Morgan White Rum. It's a light and refreshing white rum that is well-balanced and has a subtle sweetness to it. Perfect for crafting classic Daiquiris or Margaritas, This rum brand is sure to be a crowd favorite with 0.0380% of total on-premise consumption attributed to this great rum brand.
We got three Captain Morgans in this rum category, this makes sense since the volume sales of this brand is higher than other brands. Rum production has been perfected by the Captain Morgan Company to guarantee that each drop of rum is smooth and flavorful. Whether you're looking for a classic white or an intense spiced rum, This brand has something for everyone. Distilled in quality barrels and blended with only the finest ingredients, producing high-quality rum.
Malibu Coconut Rum - 0.0290% of total on-premise consumption
Malibu Coconut Rum, Not to be confused with Coconut Cartel as they are both cocos. Get it? Kidding aside. Malibu Coconut Rum is made with real coconut, making it one of the tropically-flavored rums that bring an island feel to your favorite drinks. With 0.0290% of total on-premise consumption attributed to this rum brand, it's easy to see why Malibu has shoot their sales up in recent years.
Malibu Coconut Rum pairs well with pineapple juice, or simply mix it up and serve it over ice for a classic Piña Colada. It's a perfect addition to any summer party as the smooth coconut flavor is sure to impress your guests. So if you're looking for an island escape in the form of sipping on rum, Malibu Coconut Rum should be top of your list!
The distillery has been making this rum since the early 1980s, using only the finest Caribbean and other exotic rums for a unique flavor. It's no surprise why it continues to be a favorite among rum drinkers around the world. With its smooth finish and delicious coconut taste, there is something for everyone in Malibu Coconut Rum!
Mr. Boston, White Rum - 0.0285% of total on-premise consumption
Closing out our list of best-selling rums is Mr. Boston White Rum. It's made from pure sugar canes creating a distinctive flavor that's smooth and slightly sweet, with 0.0285% of total on-premise consumption attributed to it. This white rum is ideal for crafting cocktails like daiquiris or mojitos, as its flavors are strong enough to stand up against the other ingredients. This aged rum sales to its market like hot cakes and its popularity is on the rise.
Old Mister Boston, a distillery famous for its collectible bottles like the 1953 Presidential Inaugural Bottle, was established in Roxbury, Massachusetts, in 1933.
Owned by Hyman Berkowitz and Irwin Benjamin, Mr. Boston was the first rum distillery to use a modern aging process, giving its rums a unique flavor that can't be matched by any other brand. Whether you're looking for a smooth sipping rum or adding some flavor to your favorite drinks, Mr. Boston White Rum is sure to please.
The liquor market is very competitive and we are sure to see other high-quality rum brands making their way up the list. With so many great options available, it's no wonder why rum has become such a popular spirit choice. So make sure your bars and liquor cabinets are stocked with these brands so that you can offer a little slice of paradise anytime for your patrons!
We may not see other famous brands such as Appleton Estate which has the first female master blender, Joy Spence, and Mount Gay which is the oldest rum brand in the world, but let's not be saddened about that, and enjoy the list as we witnessed the best-selling rum brand and top high-quality rums that dominated the world's market in the rum category!
Don't forget to check out our list of the most popular gin, brandy, whiskey, vodka, and wines of 2022. We hope you found our article useful and that you'll enjoy the selection of rums we've put together for you.
See your ROI soar as you embrace the top-selling rum that not only satisfies your customers' palates but also boosts your bottom line. Cheers, everyone!